Observation | Too Similar?

Posted by Chris on January 16th
2 Comments »

In recent trips to a friends house I’ve noticed the sign for Bruster’s Real Ice Cream. The first time I saw it without reading the text, I thought to myself, “Why the hell does Luden’s cough drops have a store?” The effect is stronger when you don’t see them next to each other, but you get the idea.

Do you feel that they are too similar, different enough or alike at all?

As a designer I appreciate how easy it is to inadvertently produce a concept that looks similar to something I’ve seen before. After banging my head on the desk a few times, I move on in a different direction. Is there a such thing as too much inspiration? At what point do your own ideas get diluted by other influences?

Discuss.